Monday, January 24, 2011

Year of the Rabbit & Playboy = Good Business in Asia?

The zodiac for the coming Chinese New Year is rabbit. Rabbit is adorable, cute pet animal being loved by young and old. Photos courtesy from Playboy shown that the company is hopeful that the upcoming new year in February will bring in more business for Playboy especially with its latest nightclub opened in Macau recently. The brand also carry many products with its iconic rabbit head image.

The infamous Playboy magazine is banned in China and created chaotic situations in Indonesia were making losses especially with competition from internet. To really turn the company around, the company need innovative ideas and products to make a comeback. So may the Bunny year is going to make Playboy prospers and regain its market share.

What Playboy product do you own?

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