UniQlo Heat Tech Winter Wear

Japanese famous fashion city, UniQlo is available now in Fahrenheit, Bukit Bintang. Previously known as KL Plaza, Fahrenheit was refurbished and relaunched end of last year with many new signature brands, including UniQlo.

This giant advertisement is spread across Fahrenheit building. Funny is Malaysia is a hot weather country, rarely we have cold weather, less alone winter or snowing. However, the marketing promotions still focus on its global trend in promoting winter wear.

I wonder why the marketing strategy is not locally based, or what we called 'glocal', global strategy with local approach. And it is interesting though to find that many Malaysians do buy the winter wear, with its own heat technology; whether Malaysians falls for the marketing gimmick or buy them for travelling to 4 seasons countries.

UniQlo rocks, no matter what, customers are still buying...

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